Superdry is built on style. We celebrate unique and independent style through our brands: Original & Vintage, Studios, CODE, Superdry X and Performance Sport. We’re always inspired by the spirit of adventure and crafting premium products sustainably.
Original & Vintage
The soul of the brand
Our story is built on the love of provenance and respect for the maker. Original & Vintage goes back to our roots: the thrift stores of London, the heritage style of America, our ever-obsessive attention to detail and craftsmanship. Laid-back, unique, iconic, this is the home of our brand.
Studios
The elevated capsule wardrobe
The Studios look is effortless and aspirational, defined by classic silhouettes, perfected cuts and elevated fabrics. A streamlined wardrobe for the conscious consumer, Studios transcends trends and respects the planet with premium essentials in elevated fabrications. Sophisticated style with a sustainable ethos.
CODE
Classic sports and street-style design
CODE delivers modern style with bold graphic language, original design, and a premium fit and finish. Classic sports logos with a contemporary spin, authentic colour runs, heavyweight quality, and obsessive attention to detail are the signatures of the brand.
Performance Sport
Strong style, strong performance
Engineered to optimise every workout, Performance Sport fuses technical standards with stand-out style. Innovation is the core of the brand with high-tech fabrications that are lightweight, moisture-wicking, breatha