Sons co-founders Will and Adrian became increasingly aware that they might lose their hair. Not ready for that, they looked for solutions, but were initially confused and frustrated. Over a beer, they realized that with Adrian's background in clinical research and Will's in all things business, they had the right experience to start a company that helps men understand the facts about their health and motivates them to proactively address their problems. We're bringing men's health and wellness into the 21st century. Less stigma, clearer information, more convenience, better results.