It all started with an idea - as a group of toy enthusiasts we wondered if we could make a difference in the toy industry. We discovered that with some research and hard work, we could indeed make a lasting impact on children. We began by creating a single product that required no instructions, and have made open-play possible for kids everywhere.
For the past decade, we have been providing children with the resources they need to create their own masterpieces. We believe that open-play is essential for children’s development, as it allows them to develop skills that are not typically taught in the classroom. We are an art faced STEM-backed company that prioritizes creativity while also letting kids learn on their own.