Jewellery is not just a piece of fashion statement but more than that. Jewellery, especially the ones we inherit, tells us many stories and reminds us of beautiful memories. Nikita Gupta (founder of Amama) was inspired by her grandmother, from whom she had inherited a lot of silver jewellery. Amama offers its users handmade luxury, statement jewellery that can help people tell a good story and also be a good gift. They offer a wide range of collections, from embroidered jewellery to pearl jewellery. They cater to every style, occasion, and category. They aim to be a one-stop destination for online jewellery shopping. Their designs are worn by well-known influencers and celebrities in India.