Aiko's journey began with the shared aspirations of its founders, Aakanksha Chaudhary and Aishwarya Bathwal. Aakanksha, a devoted mother, found herself immersed in the world of parenthood when she welcomed her newborn. Yet, in selecting clothes, she found the children's clothing market filled with mundane designs and repetitive motifs. Aakanksha longed for creations that authentically captured the spirit of childhood. Aishwarya, with her expertise in marketing and family background in retail and clothing, joined forces to shape Aiko into a brand that not only sells clothes but tells stories through them. Together, they have set out to make every baby's world cozier and more fashionable, crafting each adorable outfit with care.